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OUR WORK

A TRANSFORMATIVE PARTNER.

A TRANSFORMATIVE PARTNER.

A TRANSFORMATIVE PARTNER.

A TRANSFORMATIVE PARTNER.

A TRANSFORMATIVE PARTNER.

GAMING

GAMING

Accomplishment

A limited one-title test evolved into 10 title brand category disrupter with a diversified multi-screen strategy.

Objective

Uncovering their audiences was essential in breaking through a competitive category. After our media and creative strategy partnership this brand has become not only a heavy competitor but now sets the standard for gaming marketing.

Insight

Our global gaming app partner created quality entertainment experiences for consumers but lacked key audience insights and new reach opportunities which drove lackluster engagement, stalled user base expansion, and unsatisfactory brand recognition.

TCA Impact

Through our deep mobile app experience and armed with our Omnidata and analytics platform, we designed unique audience personas. Omni enabled us to blend first, second, and third-party data to uncover the ideal audience alongside their intentions and actions – allowing us to connect with them more emotionally and tactically. Our hyper-personalized media planning and activation strategies became our compass, and we found our audiences at the right place and at the right time. These connection points resulted in high-yield KPIs such as brand awareness, downloads, in-app community engagement, and ultimately, purchases. We tied each ad exposure to user conversion via closed-loop installs and positive change measurement while mapping consumer journeys and optimizing in-flight to both media and creative which maximized investments. We hit the jackpot!

Client Results

 

24%

KPI improvement alongside media investment increase of 500%+

~150%

YoY annual spend

800%

Title activity growth

FINTECH

Fintech

Accomplishment

Digital native fintech advertiser partnership led to adoption by approx. 50% of US Millennials and VC unicorn status.

Objective

This fintech company provided consumers a clear path to financial freedom through simple guidance and ongoing learning, ultimately empowering them and their families to create a better future.

Insight

Following some initial success, our fintech partner faced significant challenges with response rates upon boosting their marketing spend; growth stalled and TAM efficiency declined. Recognizing the necessity to explore alternative channels beyond digital, they had already encountered a setback with a previous agency.

TCA Impact

Our strategy targeted incremental reach with first-time users while simultaneously building their response attribution and analysis across various media platforms, such as linear, streaming, and digital video. By implementing a “brand in the service of performance” strategy, we successfully educated consumers on category changes, resulting in increased engagement levels with more effective CTAs. We also introduced advanced targeting capabilities and actionable performance insights that allowed for swift and frequent adjustments to media and creative strategies. As a result, our client initially disrupted the fintech category but soon created an entirely new category.

Client Results

 

6x

Expansion of user base

50%

Reduced cost per new user

75x

Growth initial media investment within 3.5 years

BEAUTY &
SKINCARE

Beauty & Skincare

Accomplishment

A personalized approach for a personal care product resulting in 420% sales growth.

Objective

Skincare is a sensitive and individualistic journey that impacts consumers’ lives, as well as those around them. Our beauty brand understood the complexity of their target audience’s journey to improve not only their outside appearance, but also their self-worth.

Insight

We needed to authentically communicate product offerings to new and current customers while expanding retailer relationships and sales without leaning on a bloated media budget.

TCA Impact

Behavioral segmentation minimized audience waste, and our creative storytelling approach established credibility among new users while reengaging core customers. Complementary creatives using a highly relatable celebrity spokesperson were evaluated via A/B testing and optimized throughout to increase KPI conversion rates. Impactful pulsing moments generated heavy demand both in-store and online to drive event-specific KPIs without sacrificing the brand’s always-on sales goals. A combination of national coverage with a layer of geo-targeted local media unlocked highly efficient incremental responses and brand growth.

Client Results

420%

Increase in product sales

125%

Growth at partner retailers

42%

Lift across all client SKUs

HEALTH &
WELLNESS

Health & Wellness

Accomplishment

Our deeper, more compassionate approach to marketing healthcare needs boosted our brands to #1 in the category and $225M in funding.

Objective

Medical supplies and products are the most important tools a patient uses to remain active, social, and continue living the life they had before the injury or illness. The sheer number of options is overwhelming, causing confusion and adding to an already stressful situation. Our healthcare supply brands needed a partner who approached each campaign with not just a strong strategy, but genuine compassion and understanding to better empower their consumers.

Insight

In a heavy consumer-driven marketplace, our medical supply and healthcare product brands were unrecognizable from their competitors and lacked consumer trust.

TCA Impact

We rebuilt our client’s communication and marketing strategies by developing a unique audience profile for every brand. Our understanding of each patient’s complex needs and motivations guided our alignment with each product, while also building a blueprint of the right channel mix, creative voice, and response pathway. We captured attention, built trust, and drove profitability with consumer testimonials, authentic spokespersons, celebrity endorsements, and precise CTAs + RTBs. Modular creative formats designed with alternative testing variables enabled us to continually test and enhance each creative, driving down the cost of acquisition and improving conversion rates. These growth multipliers lead to two monumental acquisitions and a long-term client partnership.

Client Results

#1

Distributer In The Category

$65M

Acquisition Within 3 Years

$160M

Boosted Funding Within 6 Years

D2C
E-COMMERCE

D2C E-Commerce

Accomplishment

Nostalgia based housewares brand knew that outspending the category would only be a temporary solution; outthinking the competition would be lasting (and led to 300%+ lift in sales!).

Objective

The digital transformation of the housewares category provided our brand with the opportunity to utilize audience and data-led marketing.

Insight

The Housewares marketplace transformation from in-store to online led to a significant increase in marketing noise as brands grossly outspend one another to gain visibility and capture consumer attention. Our partner brand needed to better identify their potential purchasers and utilize an audience-first media and creative strategy, rather than relying on traditional media metrics guiding their campaigns.

TCA Impact

Our customer-centric approach was underpinned by audience segmentation as it influenced everything from media strategy and creative tonality to response and purchasing data analysis. By enriching customer profiles and refining targeting, we guided the creative strategy to focus on style, quality, convenience, and savings. Staying attuned to evolving cultural trends like nostalgia and inclusivity improved brand loyalty and engagement. We quickly identified cost efficiencies and boosted conversion rates with full-funnel media planning and testing, buying power, and actionable optimization techniques. Our client-agency partnership has significantly improved efficiency since takeover and continues to generate high-performance outcomes across brand awareness, consideration, and transaction benchmarks.

Client Results

300%+

Lift in sales

50%

Reduced acquisition cost

200%

Increase in response

B2B

B2B

Accomplishment

Leading value-added North America distributor expanded marketing and strengthened co-op partnerships across U.S.

Objective

Our B2B home improvement client sought an agency that would transition them towards a more advanced data strategy with a comprehensive approach to maintain its competitive edge across more than 40 local markets and 50+ co-op partnerships.

Insight

Within a highly competitive landscape filled with emerging brands seeking to differentiate themselves to suppliers and consumers, our client aimed to better connect brand and performance-driven initiatives to achieve its next level of growth.

TCA Impact

We immediately moved past traditional marketing and measurement strategies to prioritize first party and intent data that better encapsulate this client’s most profitable targets. Our Omni data and analytics platform uncovered unique audience-first behaviors, attitudes, propensities, and channel mix. We implemented a data-led targeting strategy using the most efficient channel mix at the right investment levels. Leveraging our proprietary activation tools and specialty products for each audience guided insights nationally and locally, providing actionable market-specific tactics and nuances. These strategies led to significant increases in market share and revenue objectives.

Client Results

  • Over Delivered on Brand Metrics: Awareness, Familiarity, Favorability, Consideration and Purchase Intent
  • Tied Brand Lift to Improved Business Outcomes, Sales, Appointments, Site Visits, Category/Competitive Search

AUTO &
INSURANCE

Auto & Insurance

Accomplishment

This digital insurance comparison brand successfully broke through the clutter, achieving a remarkable YoY revenue growth of over 100% and securing a substantial $200M in VC funding.

Objetive

Insurance companies must position themselves as not only the most affordable and reliable choice, but also one that will provide essential financial support after an unexpected, but common life speed bump. There is an overwhelming number of insurance carriers, levels of coverage, and options in bundling policies. Consumers already suffer from decision fatigue day-to-day, and our insurance brand provided a simple solution when choosing the right insurance company to protect a family’s largest assets.

Challenge

The insurance industry is highly competitive and often utilizes big idea creatives and implementations (and big budgets) in vying for new customers. Digital-only channels showed diminishing returns and scaling was heavily impacted by top insurance carriers in the marketplace and their massive marketing investments.

Solution

We worked closely with the client’s internal marketing team to develop profiles of their current customers while implementing additional research and audience insights that generated a steady stream of qualified new prospects. We validated campaign performance through real-time algorithmic optimization, and our media investment was bolstered by preferential pricing and agency-exclusive inventory. We planned, executed, and measured geo-targeted lift experiments at meaningful scale to prove out our hypothesis prior to national rollout. We applied a proprietary segmentation survey panel to uncover attitudinal trends by region that led to untapped audiences and response. Our 20 market MMM test strategy and forecast resulted in a full-funnel, audience-level investment allocation. As their thought leadership partner, we provided this brand with marketplace intelligence, learning development, and industry POVs which empowered their in-house marketing team in communicating investment needs with top management. What started as a cost-led, transactional relationship quickly evolved into a more strategic partnership with true collaboration and high-quality results.

Client Results

2x

Revenue YoY

160%+

YoY quote volume

$200M

Received in VC funding & Unicorn status

ADULT 55+
PRODUCTS
& SERVICES

Adult 55+ Products & Services

Accomplishment

Maximizing short-term gains with long-term sustainable growth for this retirement solutions platform catapulted our partner brand to #1 in the lending category with over 30% of the market share.

Objective

Our home equity partner’s primary objective was improving their retirement trajectory across the US. They understood the importance of adults 55+ retiring comfortably in their own homes with the peace of mind only financial independence can provide.

Insight

This brand suffered from low recognition, unfavorable product reputation, rapidly rising interest rates, and stringent category regulations which all impeded meaningful business growth. They needed an agency partner who would reinvent their television creative and media strategy to better communicate retirement funding options and increase their category SOV while reducing the CPA and improving conversion.

TCA Impact 

Our extensive audience research and insights-driven communication task identification fueled national and local market-level initiatives. By identifying distinct audience segments and their key motivators, we created a media and creative strategy that would be ever-evolving to adapt to the rapidly changing retirement marketplace. Daily we optimized to more than 30 unique sales dispositions, from initial call to qualified lead to final profit value. We designed pulsing flights alongside an always on campaign to maximize media efficiencies during key seasonality, fund significant creative testing, and boost all other marketing channel efforts. The strong ROI generated by our media strategy was fueled by our heavy, regular creative revisions, head-to-head testing, and rotation adjustments. Every response touchpoint was analyzed against all audience segmentations before, during, and after every campaign to minimize the impact outside factors had on revenue and maximize conversion.

Client Results

#1

In the Category With A 30% Market Share

25%

Improved conversion

400K

Qualified Leads Generated

Trusted by Clients Worldwide

“

We live and die by results. TCA brought our campaign to life, sharpening and modernizing our approach. Our investment with them has grown significantly as they continue to improve results with strategies and insights.”

Senior Products & Services Client of 12 Years
“

TCA beat our previous agency’s media pricing and moved us beyond traditional media spaces with more sophisticated audience and measurement solutions. Better pricing has allowed us to do more.”

D2C E-Commerce Client of 7 Years
“

TCA is an invaluable partner as they grew our brand awareness and accelerated our customer acquisition. They really understand our many audiences and know how to talk to them.”

MOBILE APP Client of 5 Years
“

They get what we’re trying to do here. TCA and OMG’s tech stack brings us an omnichannel strategy and specialized talent that just makes us better.”

Insurance Client of 5 Years
“

TCA respects our strategic priorities. Over the years, we’ve tested and scaled innovative and more effective approaches that have really made a difference to our business.”

Gaming Client of 10 Years
“

Choosing TCA as our agency partner was an easy decision and they’ve validated that decision ever since. Since we’ve teamed up, they simplify complex data for insights optimizing our media strategy and spend. They’re that good.”

Beauty & Skincare Client of 4 Years
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