Television. Creative. Analytics. That’s what TCA is about. We help our clients scale their businesses through efficiency. We create control by utilizing response data and technology to better target and communicate with a specific TV audience. We measure success in key performance indicators. There’s accountability with every commercial we run.
We track, compare, and tweak media and messaging continually to drive down customer acquisition costs while building brands and increasing sales.
Our creative team has worked with the world’s biggest brands, including P&G. Together with our DRTV specialists, we concept, produce, and edit broadcast-worthy commercials under aggressive timelines that sell product and generate qualified leads.
We are constantly plugged in to the ever-evolving landscape of digital technology, industry standards and adoptions, data collection, and creative expression.
It’s marketing science. We provide customized ROI reports daily, which aggregate all responses to find meaningful trends in response behavior. Audience analytics via dashboard are also provided—highlighting actionable insights.
With the latest industry tools and data sets, we take a disciplined, analytical approach across all media. Research and strategy development is just the beginning. We track, compare, and tweak media and messaging to continually drive down customer acquisition costs while building brands and increasing sales.
By monitoring and measuring media performance for efficient ROI delivery, Amie Smith was working in programmatic buying long before the industry buzz word existed. She has tailored her career as a seasoned media professional with 20 years of experience working with a variety of verticals including clients: UnitedHealthcare, Discover Financial Services, Luxottica/LensCrafters brand, and Universal Orlando Theme Park and Resorts. Smith is key in strategy development and brings a lens of both direct response and brand building awareness to campaign development. She leads a media team of strategists, coordinators, and researchers. Her background includes data analysis and media optimizations, and is a firm believer that data is king. During this time, she has cultivated great relationships with multiple media vendors. Amie and her media team provide service and solutions that help drive performance media at scale.
As President, Natalie oversees operations to produce new business, shape client strategy, and drive ongoing company integration. She promotes a goal-oriented, collaborative environment where employees treat client budgets as if they were their own. The company’s core values are thereby enhanced, driving a culture of focused execution and accountability for TCA and its clients. Natalie applies her background in communications and marketing with her experience in media science to create strategic initiatives that drive measurable results. Rutledge’s fast-paced career is fueled by her need to be a disruptor, innovator, and, at times, a rebel with a competitive streak. She aims to influence and inspire.
Paul is a 10-year veteran of TCA, first in media and now in business development. This gives him a valuable perspective into the workings of off-line media, as well as TCA’s ability to deliver efficient scaling for clients across many key categories. He identifies clients who can benefit from TCA’s capabilities, educates them on how we will benefit their business growth, and delivers on that promise with his team’s ability to scale many different businesses with widely varying models, metrics, and consumer targets. Paul believes in collaboration, creative problem-solving, transparency, and accountability—and the power they have to generate positive results for clients.
By monitoring and measuring media performance for efficient ROI delivery, Amie Smith worked in programmatic buying long before the industry buzzword existed. She has built her career as a seasoned media professional by accumulating 20 years of experience working with a variety of verticals that include UnitedHealthcare, Discover Financial Services, Luxottica/LensCrafters brand, and Universal Orlando Theme Park and Resorts. Smith is key in strategy development, and brings a lens of not only direct response but also brand-building awareness to campaign development. She leads a media team of strategists, coordinators, and researchers. Her background includes data analysis and media optimizations, grounding her firm belief that data is king. During this time, she has cultivated great relationships with multiple media vendors. Amie and her media team provide service and solutions that help drive performance media at scale.
Self-proclaimed data nerd, Eli, brings his background in cross-platform attribution and analytics for global brands to TCA. He specializes in a consumer’s multitouch path to purchase and transforms data discovery into actionable insights. Eli is fluent in a wide range of data integration platforms and software development.
Anne Stesney believes that good creative doesn’t just sell to consumers, it connects with them. She uses research and data to create advertising that is actually fun to watch—helping to move the needle for her clients in beauty, health, consumer electronics, and more. She’s had Amy Sedaris sell Downy laundry products, shouted out, “Girls Can!” for Covergirl, and taught NFL players how to style their daughter’s hair for Pantene’s “Dad-Do.” Her work has been featured in many publications and TV shows, some that even her parents recognize. Anne holds some of the industry’s top creative awards, including Cannes Lions, One Show Pencils, and a Clio.
With a data background and strong curiosity for understanding “what makes people tick”, Nicole leads the research team in connecting the “what” and “why” to result in more effective ROI. She finds the storyline in how people think, feel, shop and share – and incorporates these consumer lifestyles, attitudes, and behaviors into highly tailored campaigns.