OMNICOM MEDIA GROUP
WRAPS CANNES AS THE MOST AWARDED AND INNOVATIVE
MEDIA HOLDING COMPANY
Group revealed collaborations with networks, platforms, and retail partners that
will unlock the power of live content, conversations, and commerce to drive brand growth.
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC)
wrapped the 2025 Cannes Lions International Festival of Creativity as the most honored media holding company,
topping the leaderboard among its peers with a total of 83 Lions, including 15 golds and two Grand Prixes.
Source: Cannes Lions
PREFERRED PARTNERSHIPS UNLOCK THE POWER OF LIVE
Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival.
Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks,
platforms and retailers enabling solutions that will help Omnicom clients unlock the power of live content, conversations,
and commerce to drive brand growth, including:
HIGH-PERFORMANCE CULTURE POWERS SUCCESS
Summing up the takeaway from OMG’s week of award recognition and announcements, CEO Florian Adamski said, “OMG’s success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency’s core responsibility to clients: creating the best possible consumer response. We’ve built a high-performance culture where creativity fuels innovation, and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That’s what matters – everything else is just noise.”
Previously posted by Omnicom Media Group
