UNLEASH YOUR LIVE INVESTMENT STRATEGY:
WHERE REAL-TIME MOMENTS DRIVE REAL RESULTS
The definition of “live” is rapidly evolving, no longer limited to sports or linear television but ushering in a new era of livestream creators, live shopping, and interactive real-time experiences. Today’s audiences are connecting with a dynamic, always-on world where live context and live conversation fuel engagement like never before.
THE LIVE MOMENT HAS MULTIPLIED, BECOMING MORE DISTRIBUTED
AND PARTICIPATORY THAN EVER BEFORE
ACTIVATING IN THE MOMENTS THAT MATTER
Livestreaming has evolved from passive viewing to active participation. Today’s creators aren’t just broadcasting – they’re conversing, reacting, and building vibrant communities in real time. For brands, these high-attention moments offer a unique opportunity to connect with audiences in a way that’s immediate, relevant, and meaningful.
We leverage unique signals for influencer discovery, identify top-performing livestream creators, and target critical live moments, especially on platforms like YouTube. This isn’t traditional advertising – it’s addressable, hyper-personalized connection delivered at the exact second it matters.
With advanced livestream technology and real-time decisioning, we place brands directly inside conversations as they unfold.
The result: real-time impact and deeper brand-consumer relationships powered by true relevancy.
OWNING THE LIVE EXPERIENCE
To truly stand out, brands need to surround audiences at every stage of the live journey – not just during the headline moment, but before, during, and after. Here’s how we make that happen:
Before The Moment
Tease upcoming streams or product drops with TV spots,
social posts, and influencers
Sponsor podcasts, playlists, or creator content to build anticipation
Use predictive audience targeting across TV, digital, and social to reach likely fans
During The Moment
Activate second-screen ads on TV, CTV, and streaming, and join trending conversations
Sponsor influencer live reactions, commentary, or watch parties
Deploy dynamic creative based on real-time contextual signals
After The Moment
Share recaps, highlights, or thank-you messages
Retarget viewers with personalized offers or follow-up content
Continue the conversation in fan communities or forums
This surround-sound approach ensures a brand is woven into every phase of the live experience, meeting audiences where they’re watching, sharing, and engaging. By embracing the full potential of live, before, during, and after the moment, brands can create authentic, lasting connections and drive real impact in real time.
The question isn’t whether to invest, but how.
